Customer Journey 3.0: Limits and solutions
Ever thought about how many steps are needed to get a customer in today's B2B world? Is there a special number of times …
Personalisation at scale: 7 Tips for the first cold email
Sending over 100K personalised cold emails in bulk throughout 2023, both for our clients and ourselves, opened our eyes …
3 Reasons Why B2B Marketing Falls Short (and How to Fix It)
Over the last 10 years, major developments in B2B marketing have redefined the field. On one hand, the proliferation of …
AI is changing the game in B2B lead generation
Today, most companies are able to generate leads. Be it through webinars, white papers, benchmarks, or free audits and a …
