Marc Gasser
Founder - Revenue Operations
Marc wrote the book on Marketing Automation For B2B Companies. He is the publisher of the Marketing Automation Report 2021-2024. He is also an Innosuisse expert and lecturer on Marketing Automation and Artificial Intelligence in B2B at the ZHAW. He loves paragliding as for entrepreneurship, it's about taking calculated risks and adapting yourself to an ever-changing environment.
To connect with Marc on social media, mention either: "Stomach-bread" (favorite dessert) or "MacGyver" (favorite TV serie)
Valentin Binnendijk
Founder - Product
Valentin is the co-founder of several companies like STARTUPS.CH and TrekkSoft. He is an expert on B2B Saas products and startups. He is the co-host of the B2B Marketing Automators Podcast. Valentin is interested in entrepreneurship, startups, digital products, tech gadgets and a good lifestyle. He loves going on gourmet adventures with his gravel bike.
To connect with Valentin on social media, mention either: "Champaign" (favorite dessert) or "The West Wing" (favorite TV serie)
Virginie Cantin
Founder - Marketing
Born and raised in the family business, Virginie worked in several startups before starting her LinkedIn consultancy to help women stand out on LinkedIn. She's the co-author of the WSJ bestseller 60 Days To LinkedIn Mastery and an expert in positioning, storytelling and copywriting. She loves tennis, boating and sitting by the water with a good nonfiction book.
To connect with Virginie on social media, mention either: "Tiramisu" (favorite dessert) or "Platonic" (favorite TV serie of the moment)
Ivan Adutskevich
Development Lead
Ivan has been building bridges between business and IT for the last 20 years or so. He has held several positions in the IT industry over the years: Executive, Project Lead, Key Developer. Ivan has a strong sense of self-organization and is able to stay focussed in dynamic environments. He is married and has 2 children.
To connect with Ivan on social media, mention either: "Cannoli" (favorite dessert) or "Person of Interest" (favorite TV serie of the moment)
Nico Orfanos
Senior Developer
Born and raised with a keen interest in technology, Nico has significantly contributed to the development of major German e-commerce platforms. His technical expertise extends to maintaining an open-source Elasticsearch PHP library. In his personal life, Nico is married and has two children, along with two cats and a dog.
To connect with Nico on social media, mention either “Galaktoboureko” (favorite dessert) or “Dark” (current favorite TV series).
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Marc led an industry study with the ZHAW.
In 2021, Marc was the supervisor of a master's thesis at the Zurich University of Applied Sciences. The thesis relied on an industry study about B2B marketing automation in the DACH region.
300 C-level executives participated in the study.
Executives shared their biggest challenges and plans. The study gave us new market insights and credibility and increased our reach.
In 2022 and 2023, the study was conducted again.
Respondents were curious to see if and how they had improved their position against previous years.
Zero-party data, readiness-to-buy, lead nurturing
Each annual edition of the industry study allowed us to engage with relevant content with our contacts. We also won timely information about the buying intent of each contact.
Then, it hit us.
Annual industry studies are an ideal annual campaign for B2B companies with long buying cycles.
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Cotide was born.
We developed a study software that shares personalised recommendations to respondents and identifies warm leads.
