Marc led an industry survey with the ZHAW.
In 2021, Marc was the supervisor of a master's thesis at the Zurich University of Applied Sciences. The thesis relied on an industry survey about B2B marketing automation in the DACH region.
300 C-level executives participated in the survey.
Executives shared their biggest challenges and plans. The survey gave Marc & Valentin new market insights and credibility and increased their reach.
In 2022 and 2023, the survey was conducted again.
Respondents were curious to see if and how they had improved their position against previous years.
Zero-party data, readiness-to-buy, lead nurturing
Each edition allowed us to engage with relevant content with our contacts. We also won timely and insightful information about the readiness to buy of each contact.
Then, it hit us.
Annual industry surveys are an ideal annual campaign for B2B companies with long buying cycles.
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Cotide was born.
We developed a survey software that shares personalised recommendations to respondents and identifies warm leads.
