Thought Leaders' Toolkit

Despite having success and a competent team in Germany, scale up was relatively unknown in Switzerland.

How market awareness fuels lead generation success for experienced consultants who use innovative branding and market awareness techniques.

Understanding a customer's journey is like having a map to their thoughts and decisions. But, finding the right strategy for this journey isn't always easy.

After personal network, B2B conferences are the most important sales channel for B2B companies.

Interview of Reto Baumgartner: Instead of sending out pushy, annoying cold calls, create an industry survey and send it to your contacts. 

Without a pitch, there is no sale. Learning how to pitch your services is a business vital.

The right questions engage, provoke thought, and extract valuable insights that can skyrocket your marketing efforts. Learn how to master the art of questioning in B2B marketing.

Our experts present their best practices, use cases and favourite tools to tackle AI-based lead generation in 2024.

Is your pipeline drying up? Discover a sustainable, effective and systematic way to constantly fill your pipeline with the right customers.

Sending over 100K personalised cold emails in bulk throughout 2023 opened our eyes to a treasure trove of best practices. We’re sharing 7 crucial tips.

Relying on traditional B2B marketing tactics vs. tackling the martech buffet. Which way are you going?

 460 companies from the DACH region took part in the study by Pedalix in collaboration with ZHAW.

We present innovative approaches and tools to help you enrich your CRM database with accurate and insightful information.