Cotide automates the sales process from lead gen to qualification

Our software continuously identifies the most promising 1-3% of your contacts so that your sales team can focus on the most important leads.

Elevate your business with Sales Automation

Sales Automation Software

Use AI & Automation for lead generation, prospecting, lead nurturing and lead scoring: including relationship management with relevant content to build trust. Your sales team only manually takes care of contacts who are ready to buy.

Synchronise relevant leads with HubSpot, Pipedrive, Salesforce or your CRM - the familiar environment of your sales team - and maximise your chances of significant growth.



Gain new leads and reactivate existing contacts. Optimise messages and landing pages through A/B testing and increase attention through hyper-personalisation.


Invite your contacts to take part in a benchmark survey and provide them with relevant content. This encourages engagement, keeps the leads warm and your company present.


Analyse responses and the behaviour of your leads on an ongoing basis. Synchronise only the top qualified leads and relevant signals with your CRM. Maximise the sales focus.

“Gain and reactivate leads through personalised communication & industry insights.”
Marc Müller
“Stay memorable: constant customer interaction and higher sales opportunities.”
Valentin Binnendijk
Founder & CPO
“Accelerate business growth: Recognise the right timing and leads ready to buy.”
Marc Gasser
Founder & CRO

Click rate

With prospecting, we achieve a click rate of 80 % of the personalised emails sent.


Total active leads

Across all customers, we reach over 110k B2B leads who are active on the landing pages more than once.


Scored leads

Only the best, ready-to-buy leads - we call them "virtual hand raisers" - end up on the sales team's priority list in the CRM.

Key Features

Get your lead generation engine that automatically finds, engages, and qualifies ideal customers throughout the year.

Leads from your target group get sourced

Our technology includes an extensive lead research and enrichment process that researches, validates and enriches thousands of leads with more than 50 sources.


Personalised emails get sent at scale

Our automated and optimised email outbound workflows start the conversation with ideal customers and invite them to participate to your industry study.


New Leads

Usually, we source between 5k and 10k fresh new leads for your company.




We use 50+ data providers to research and enrich your leads.


Click Through Rate

We use A/B testing and AI-led hyper-personalisation to engage your leads.

Prospects get activated with value

Your leads get valuable insights and practical tips from your industry study, helping them in their buying journey and positioning your company as the go-to expert.


Warm prospects get listed in dashboard

Our dashboard helps you determine leads on the verge of taking action and considering a purchase based on their engagement with the industry study.


Engagement Rate

With live benchmark and AI-driven personalised recommendations, you'll see 10x higher conversions than with traditional sales methods.


Ready to Buy

Our continuous lead scoring tracks and summarise each interaction from your leads, allowing your Sales team to focus on the right prospects. 

Let's talk about what this could look like for your company.

All functions and benefits, the results

Start valuable conversations

Automate the initial contact and qualify leads with hyper-personalised, valuable content.

Prioritise contacts who are ready to buy

Identify the most promising contacts by evaluating survey responses and behaviour.

Increase sales efficiency

Automate your sales process from prospecting to lead qualification with the help of AI & automation.

Two professional onboarding workshops

Interactive 90' workshops aimed at understanding your target audience and developing a working story for your industry report.

Bi-weekly check-in & optimisation

We plan a 1:1 meeting every fortnight to assess the planned activities and make optimisations.

Individual checklist and implementation plan

A checklist created especially for you, with clear steps to sales success, data-based insights and market dynamics. You will receive your personalised implementation plan.

Enriched and validated contact lists

Your existing CRM contacts and new leads are researched, enriched and validated. The result is the perfect, merged lead list.

Get lookalikes, similar to your best customers

Leads that are similar to your customers, followers and subscribers are also enriched, validated and consolidated with your existing contacts.

Messaging A/B tests for benchmark positioning

We test many variants to find out which topics and benchmarks resonate best with your target group.

Building your outbound engine

Get a scalable email infrastructure with sequences and CRM integration to optimise your sales process. Including support for the setup.

AI categorisation and follow-up automation

Categorise all responses from out-of-office pauses to information that is individually requested using AI. Automate your follow-ups and communicate in a hyper-personalised way.

LinkedIn & webinar engagement strategies

Strategies and tips for using LinkedIn and webinars to increase your visibility and consolidate your position as an opinion leader.

Analytics & reporting

Detailed feedback on performance to refine strategies and improve future sales efforts.

Working CRM funnel metrics

View the conversion rates from lead to MQL, SQL and deals won in HubSpot or your CRM.

Free, signed book

As a participant, you will receive the signed book "Marketing & Sales Automation für B2B Unternehmer" (Springer Gabler 2022) free of charge.

Industry report with sector insights

A detailed report that positions your company as an authority and provides valuable industry insights.

Unified master email inbox

The master inbox, which manages all your email accounts in a central dashboard and provides a 360-degree view of all your customers' messages.

HubSpot integration

Integrated into HubSpot Sales CRM for efficient processing of qualified leads. Find the leads with the highest score and their activities directly in the sales list.

Salesforce integration

Integrated into Salesforce for efficient processing of qualified leads. Integration via Zapier.


Pipedrive integration

Integrated into Pipedrive for efficient processing of qualified leads. Integration via Zapier.


Zapier integration

Integrated with Zapier for efficient processing of qualified leads and integration with thousands of other apps.

Program overview

Dive into proven strategies and the art of converting unknown contacts into new, ready-to-buy customers - the foundations for a functioning buyer journey.

The platform identifies the top 1-3% of your leads, stores them in your CRM with all relevant details and allows your sales team to focus on the most promising contacts.

The three phases:

Programm Workshop Cotide

Contact & market data

  • Positioning workshops: In two 90 min workshops, we define the target group and benchmark topics.
  • Survey design: Develop and test effective topics to maximise the engagement of your target group.
  • Data collection: Automate and personalise survey distribution for maximum engagement.
AI Categorisation
A/B Test

Unique industry content

  • Data analysis and report creation: Analysing the collected data and creating the industry report.
  • Testimonials: Collect and integrate testimonials to increase authenticity.
  • Launch event and report distribution: Conduct a launch event followed by report distribution to maximise visibility and engagement.
Content & Charts
AI Recommendations
LinkedIn & Webinar blueprints

Compete against the best

  • Access to benchmark data: Provide exclusive access to benchmark data, for comparisons with industry leaders and recommended actions.
  • Lead prioritisation: Identify the important leads based on their interactions.
  • CRM integration: Save the ready-to-buy contacts, lead score and activities in your CRM.
CRM Integration
Lead Scoring
Lead Status & Lifecycle Stages

Demo: The buyers' journey of potential customers

What our customers say

“Cotide has made a decisive contribution to externalising United Security Providers' internal expertise and enriching CRM data. The ability to not only reach our target group, but also to maintain a valuable dialogue on an ongoing basis, has significantly strengthened our market presence.”
Yves-Alain Gueggi
CEO, United Security Providers
“The collaboration with Marc and Valentin was highly professional at all times and was also a lot of fun. I can also recommend Cotide to other companies that are looking for innovative ways in B2B marketing.”
Eberhardt Weber
Founder & CEO, Emporix
“With Cotide, we have found a way to get in touch with a large number of B2B companies. We can now proactively share our expertise and knowledge, position ourselves and lay the foundations for future business relationships.”
Reto Baumgartner
CEO, MySign
“Marc Gasser regularly works for us and our clients. He shows them how to identify bottlenecks in the buyer journey, effectively build a qualified pipeline and recognise buying signals. His clear strategies and hands-on workshops have already helped many of our clients.”
Lutz Thalmann
Managing Director, Axel Springer Corporate Solutions
“Thanks to Cotide and their product for effective lead scoring and contact management, we have significantly improved our sales pipeline. Cotide is an excellent support for our sales department, full of enthusiasm and efficiency.”
Torsten Sabel
COO, BlueReport (Cognita)
“Cotide has provided us with some great best practices and a compelling implementation framework. The combination of their expertise with internal implementation strength allows for faster and better scaling.”
Benoît Henry
CEO, Certifaction
“Cotide helped us grow with best practices and an effective execution plan. Working with them had an ROI in less than 2 months! The biggest impact was the increase in productivity of our team and sales pipeline.”
Adrian Kyburz
Head of Revenue, Xorlab

Got Questions? We've Got Answers.

Seems like a lot of work. How much support is included?

Our technology does the heavy lifting for you. What we need from you is inputs and review. We start the collaboration with two 90-min workshops to build your lead generation engine, including the study survey. Then we switch to a bi-weekly touchpoint of 30-min to review and optimize. Book a personalised demo so we can show you how the whole process would look like for you.

For which types of companies is this for?

Our solution is built for B2B companies that sell premium products and services with long buying cycles. Companies with transactional products and services are less suitable.

What do you offer that services like SurveyMonkey don't?

Our software is built for lead generation and nurturing. From the finding and scraping of leads data to building an outbound engine, and identifying ready-to-buy contacts, everything is made to create long-term relationships with your prospects. By providing unique value like personalised and actionable insights to survey respondents, you build up trust and authority. Our nurturing workflows allow you to engage with your prospects all-year round in a respectful and insightful manner.

Services like SurveyMonkey focus on the one-off polling of your existing customers to extract as much data as possible for your specific needs.

How much does it cost?

Our solution is not a short-term lead-generating hack. Our solution focuses on long-term relationship building for companies with products & services with long buying cycles. Check out our pricing page

Is the survey scientifically relevant?

We focus on generating ready-to-buy leads, not a comprehensive marketing and scientific study.

How do I convert a qualified lead into a customer?

The hot lead dashboard reveals which contacts are in the most advanced stages of the buying cycle.  When the timing is right and when you know everything they answered in the survey, it's easy to get people on a call. All you need to do is ask. We provide a script that you can adapt to your needs.

Is this solution for product feedback?

No. Our survey solution is built for generating ready-to-buy leads, not for getting product feedback.

Be The First. Book a Demo Now.

With our 1:1 onbaording, it only takes 3 weeks to launch your industry survey. Start today and get an hedge over your competitors.